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The Island of "If-I-Have-Time": How to Overcome 6 Phobias About Assessments


How many times does this happen to you? You connect with someone, let’s call him Jim, who you believe may be a candidate for coaching or consulting. You agree to meet for coffee and have an awesome first meeting. You ask great questions and get to know a little more about him and how he’s dissatisfied with the direction his life is taking at the moment.


The Majesty of Eagles: 5 Lessons for Coaches and Consultants


Being an avid bird watcher, I’ve recently been introduced to a website that provides live camera feeds of nesting bald eagles. It’s amazing and admittedly, sometimes horrifying to watch.

Before I Die, I Want To …


Does it seem like there have been an unusual number of tragic deaths in the news lately?

What You Can Learn About Your Life’s Purpose from a 10-Year-Old Girl

girlI have a new best friend and her name is Bella. She and I are breaking ground together on the volleyball court. She is my youngest, most inexperienced player and I am her first-year, inexperienced volleyball coach.

In the beginning, we were not best friends. This pint-sized peanut of a person became the bane of my existence in very short order.

You see, my new best friend, Bella, has ADHD. Does she love to play with the ball? Yes! Does she love to run around? You bet! Does she love to listen as we try to explain and demonstrate the basics of body movement, court position, scoring, and when the next practice will be held? No way!

Bella’s behavior has disrupted more than one drill and aggravated most of her teammates at one time or another. And how has it impacted her first-year coach? Well, let’s just say more than a few tears of frustration have been shed.

Her dad happened to stay through one of our practices and he shared something surprising with me. He said the best way to deal with Bella when she starts “giving you attitude,” is to ask her if she knows WHY we’re doing a repetitive drill and repeating ourselves about court positions. “The why” is very important to her.

Talk about a V8 moment. Our network of successful coaches and consultants knows the value in why. There’s power in the why of everything. People won’t put forth effort unless they know why it’s important. Potential clients won’t share vital information about themselves and their businesses until they know why you are worthy of their trust.

“People don’t buy what you do, they buy why you do it.” ~ Simon Sinek

To be successful as a coach or consultant, you need to have a why that makes you cry. If you can’t get emotional about what you do, how can you expect your clients to open up, trust, and share their innermost, deepest, darkest thoughts and dreams?

When is the last time you focused on your why? What gives you your high? Do you know your true purpose? Why do you do what you do?

“Living a life of purpose will cost you no less than everything.” T. S. Eliot

Once you’ve identified your why, are you ready to share it? Do you have a powerful why statement you can share with your prospects?

With a solid purpose and why statement, you can knock the ball out of the park (or “win the set” in volleyball parlance) when it comes to working with your clients.

How are Bella and I getting along these days? It’s amazing what happens now that I’m filling her in on the why. We still have our moments, but my why I love coaching overpowers any attitude she throws my way.

Thank you for this teachable moment, Bella!

Please consider leaving a comment.

Kathy Bentz is a Support Analyst at Resource Associates Corporation.
For over 30 years, RAC has specialized in helping businesses and individuals achieve high levels of excellence and success. Learn how at or contact RAC directly at 800.799.6227.
You can also follow us on Twitter, check out our Facebook page, or seek us out on LinkedIn.

Love Coaching? Loathe Marketing? Part 2

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Crafting a Message That Will Get You More Referrals


We’ve already determined you hate marketing. Being a coach or consultant is fun, but being your own marketing department is not, at least not all the time.

Our last post, Love Coaching? Loathe Marketing?  Part 1 shared 3 simple questions designed to get you on the path to getting more referrals from current clients. Those questions provide the foundation for you to help your current clients craft a message that will resonate with their colleagues, families, and friends.

Love Coaching? Loathe Marketing? 3 Simple Questions to Get You More Referrals


You’re a great coach! You love your clients. Your clients love you. But, there’s just one thing you REALLY hate about being a coach … trying to figure out where that next new client is hiding.

The Devil’s in the Details.


Nothing like starting a new year in business. You are energized, full of new hope and expectations. You are at your first meeting with the year’s first prospect, things are going well, you invite them to take some of your hard copy hand out material. As you are handing it to them you glance down at it and suddenly see that your material still bears last year’s date,  last year’s information, or worse old contact information.

It’s about this time that you want to kick yourself for overlooking the obvious, and it’s also time to take an inventory of your business and marketing materials. Business owners are a busy bunch. You wear many hats and sometimes it’s the little details that fall through the cracks. Put yourself in your prospect’s shoes and someone gives you outdated information. Where is your confidence level with this person?

It’s the little things that can either boost or deflate (yeah, football reference) confidence in those with whom you wish to do business. Unless your marketing strategy is based on nostalgia, keeping your marketing materials up to date is critical to building your credibility with your prospects. Fresh, up to date and even “trendy” marketing materials tell a prospect that you are in control of your business.

So, how do you accomplish this?

Well to start, a good habit moving forward, create your marketing materials to have “shelf-life.”  Here are a few simple rules:

1. Never use a date unless absolutely necessary.
2. Be aware of your graphics, images, and photos.
3. Be sure any technology you maybe mentioning or showing is operational.
4. Be cautious when using current catch phrases or action words.

Those are just a few tips to get the most shelf life from a new marketing piece. So let’s take a look at your current marketing materials. That includes:

  • Hand-outs
  • Brochures
  • Business Cards
  • Letterhead
  • Power Point Presentations
  • Newsletters
  • Websites

Any and everything a prospect or client will see in this calendar year.

Then ask yourself these questions:

  • Are there any dates that don’t belong or have passed?
  • Did you perhaps copyright or trademark your business or corporate identity that needs to be marked with the proper symbol?
  • Do your images show dated technology, cell phones with antennas, or CTR computer monitors?
  • Do you mention technology that is no longer viable, like a PDA?
  • Are your action words or phrases still carrying the marketing weight they did when you selected them?
  • Is any of your material showcasing “current events?” How current is it?
  • In general, does your style and content feel old?
  • When was the last time you revised your material?

It’s great when you can create a long shelf life for your material, recycle and repurpose it to get a good ROI for your efforts, but it’s not bullet proof and what originally helped you will eventually hurt you if left unchecked.

Set aside some time at the start of a new year to make sure you review anything you currently have in place and plan to use to market your business. Make the changes you find, take the time to freshen it up. Even small changes such as fresh prints “pop” with color better then year old ones, and can help your marketing materials remain fresh.

A great way to keep your marketing information fresh is harnessing the power of video. Click the title to find out more.
  Broadcast Yourself Part 1
  Broadcast Yourself Part 2

An Interview with Martin Luther King

Martin Luther King I have a dream

Gone Since 1968, Yet We Still Learn from Him Today: An Interview with Martin Luther King

Dr. Martin Luther King, Jr., was an American pastor, activist, humanitarian, and leader of the African-American Civil Rights Movement. Many ceremonies, services, and articles have been dedicated to MLK and his legacy lately.

Are you a “Steady Eddie,” a “Crazy Maisie,” or an “Ollie Ostrich?”


How do you respond when change comes? Are you a “Steady Eddie” who rolls with changes as they come? How about a “Crazy Maisie” who digs in her heels and refuses to accept the fact that the world is evolving at a breakneck pace? Or maybe you’re even an “Ollie Ostrich” who has his head in the sand refusing to accept the fact that changes are happening to us every single day?

Ollie, this next bit’s for you. Did you know we’re currently preparing students for jobs that don’t even exist yet using technologies that haven’t been invented yet, to solve problems we don’t even know are problems yet? Talk about fast-past change!

We Wish You Many Mistakes


This is the time of year when people offer
well-wishes by the boatload. We've done it, too.
But now we'd like to reverse our position and wish you mistakes ... wonderful, glorious, gut-wrenching mistakes … as many of them as you can make in a calendar year.

No, we're not trying to be mean-spirited or negative. That’s not our purpose at all. Our company, Resource Associates, exists to help people improve themselves and the organizations for which they work. We are simply saying that if you're not making mistakes, you're not growing, learning, and changing. If you’re not growing, learning, and changing, you run the risk of being in exactly the same place you are now next year, and the year after that, and the year after that.

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